wildwonder:
a beverage start-up focused on making gut health accessible
Role: Content and Experiences Intern
Photography
Pictures as communication
Photography was an essential part of this internship. All photos were shot keeping in mind bright lighting, enhanced angles, and relevant setups matching the flavors and packaging. These photos were created for commercial use for social media, website design, email marketing, and other brand uses.
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Mocktail Videos
17k views
4k views
6k views
2k views
6k views
1k views
Mocktail Recap
Goal:
Advertise the product by creating inspirational content. Videos would demonstrate the possibilities that can be made with wildwonder.
Outcome:
Mocktail videos boosted engagement dramatically. Content interactions increased 2x compared to static posts on Instagram. There was an increase in follower engagement including comments expressing excitement to try the product.
Picnic by the Sea
Unboxing wildwonder
Painting Ingredients
Campaigns
AAPI Heritage Month
Prompt: Create a storytelling piece about AAPI Heritage from your perspective. This can be about family, food, traditions.
Outcome: Created a personal story video about AAPI heritage. Combined elements of stop motion and hand drawn art to engage the audience.
Outcome:
Mango Gold Relaunch
Mango Turmeric To Mango Gold
Campaign: In September 2022 wildwonder was set on changing their mango turmeric flavor to include prebiotics and more mango puree. They decided to rebrand and call this flavor "Mango Gold."
Goal: Educate and introduce this change to our audience through innovative content on social media and ambassador outreach.
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Video Content
A video concept figuratively giving hints to the new flavor asking people to guess. This video has reached 11k people and 90% of them were non-followers. The post had over 100 content interactions with many liking and commenting ideas for the new flavor.
Sticker Sheet
Concepts
Email Snippet
Sticker Designs
Created sticker designs for gift packages sent to influencers and promotional materials. Stickers were created keeping in mind the theme of "the gold standard of gut health" and how mango gold is upholding that standard. Sticker designs were sent to influencer boxes, social media marketing, and email marketing for the new launch.
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SoCal Ambassador
X
Picture Credit: Allison Yan
Brand Ambassador at DMN8
DMN8 is a fitness community in Southern California. They hold booths for local businesses to give trials after workouts and wildwonder was invited as a participant 3 times in June.
As a brand ambassador I brought awareness of wildwonder in stores and online in the SoCal fitness community. I created video content of live reactions to the drink and of the event. Because of this repeat exposure, people loved the brand and became loyal customers.