A Quarantine Hobby Turned Small Business
The best thing that came out of COVID was my small business
FarnieDesigns started straight out of the pandemic when I learned how to use design software and sold my hand-designed and hand-cut stickers on Etsy. Since then I expanded to a variety of products from prints to tote bags and spreading positivity along the way. I've sent my designs to 40 states with over 600 sales online and 200 sales at in person markets! My functional art was made to be an extension of bright and happy personalities around the world.
Designs
Branding
Bright Branding for Vibrant People
From creating thank you cards all the way down to creating the smallest highlight cover for my Instagram, I was focused on creating a cohesive brand experience for my followers and customers. With warm vibrant colors, young female customers were attracted to my products and branding.
Top Viewed Videos
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Growing an online community
Using social media was a form of connection with my customers and community. I developed friendships with fellow small business owners through collaborations. My shop FarnieDesigns increased sales by 35% from directly message discount codes. I gained over 1000 followers on Instagram and 300 followers on TikTok with over 80% of my videos getting past 1000 views! While I wanted to grow, I was more focused on creating an engaged community that found value and inspiration from following my page.
